Cookie Policy
Last updated: 15th January 2026
What Are Cookies
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences, analysing how you use our website, and enabling certain functionalities. Cookies do not contain any personally identifiable information unless you have provided it to us directly.
How We Use Cookies
NeonStride uses cookies to enhance your experience on our website, analyse website performance, and provide relevant content and advertisements. We use both first-party cookies (set by our website) and third-party cookies (set by external services like Google Analytics and Google Ads) to improve our services and understand user behaviour patterns.
Types of Cookies We Use
Necessary Cookies
These cookies are essential for the basic functionality of our website. They enable core features such as page navigation, form submission, and access to secure areas. The website cannot function properly without these cookies, so they are always enabled.
Analytics Cookies
We use Google Analytics to understand how visitors interact with our website. These cookies collect anonymous information about page views, time spent on pages, bounce rates, and traffic sources. This data helps us improve our website's performance and user experience.
Functional Cookies
These cookies remember your preferences and choices to provide a more personalised experience. They may store your language preferences, region settings, or other customisation options you've selected during your visit.
Marketing Cookies
We use Google Ads and other advertising platforms to show relevant advertisements to users who have visited our website. These cookies track your browsing behaviour across different websites to deliver personalised advertising content and measure the effectiveness of our marketing campaigns.
Detailed Cookie Information
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation | 1 year | Marketing |
Third-Party Services
Our website uses the following third-party services that may set cookies:
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect anonymous data about how visitors use our site. You can learn more about Google Analytics and privacy at Google's Privacy Policy.
Google Ads
We use Google Ads for advertising and remarketing purposes. Google Ads uses cookies to show relevant advertisements to users who have previously visited our website. These cookies also help measure the effectiveness of our advertising campaigns.
Google Fonts
Our website uses Google Fonts to display text in consistent, high-quality fonts. Google Fonts may set cookies to optimise font loading and delivery. You can learn more at Google Fonts Privacy.
Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our site.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
• Block all cookies
• Block third-party cookies
• Delete existing cookies
• Set preferences for specific websites
Third-Party Opt-Outs
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. For Google Ads, you can manage your ad preferences at Google Ads Settings.
Google Consent Mode v2
Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic analytics and advertising measurement. When you reject marketing or analytics cookies, Google's services operate in a privacy-enhanced mode that doesn't use cookies for personalisation or detailed tracking.
Impact of Disabling Cookies
If you choose to disable cookies, please note that:
• Some website functionality may be limited
• Your preferences may not be remembered between visits
• Forms may not work properly
• You may see less relevant advertising content
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page with an updated "last modified" date. We encourage you to review this policy periodically to stay informed about our use of cookies.
Contact Information
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@neonstride.world
Phone: +353 1 451 4446
Post: NeonStride Ltd, 31 Quay Street, Dublin D86 0336, Leinster, Ireland